Jennifer Aniston's new haircare line LolaVie promises glossy, best hair day locks and a formula that delivers with good for you ingredients.

When it comes to haircare, we love effective, smart, and unfussy – products that solve real problems without the fluff. That’s where LolaVie comes in. Recognized around the world as an actress and producer, and now founder with arguably always the best hair in the room, Jennifer Aniston has launched haircare brand LolaVie. Delivering on a promise of clean, effective hair care, LolaVie seeks to combe the best of science and nature, that magical place where naturally-derived ingredients and efficacy exist together—in a bottle.

LolaVie marks Aniston’s first venture as a founder and creator. From overseeing product development to marketing to creative direction, Aniston has been heavily involved in the brand’s creation, spending countless hours making sure formulations live up to her standards. Jennifer Aniston founded LolaVie with a simple premise – namely, that you shouldn’t have to choose between products that perform well and those that are good for you.

Julia von Boehm tries out LolaVie

Currently, LolaVie offers a Glossing Detangler. Why we love it: It’s a multitasker. Not only does it gloss and detangle, as the name suggests, it protects during styling with a vegan thermal shield, enhances shine with lemon extract, and smooths with a superfruit complex and vegetable ceramides. It also protects against future damage by harnessing the power of chia seeds for a final safeguard.

LolaVie’s commitment is to only deliver products that fill a void in your hair care routine or that perform better than competitive items in the marketplace. All formulas are made without silicones, parabens, sulfates (SLS/SLES), phthalates, gluten and preservatives, and are vegan and cruelty-free. Each product will only be released when it is just right… the best of what science and nature can offer to bring out the best in everyone.

For Aniston, the brand name has a special and personal significance, as a number of her friends affectionately refer to her as “Lola.” To Jen, Lola represents confidence, fearlessness, and empowerment. She owns who she is, believes in herself, and does things her way. She’s confident and sexy. She knows what she wants and goes for it.